Smartphones and tablets are most commonly used on vacation to check personal email (94.1%), with many also using them to keep in touch with those back home (78.4%) and to post photos and status updates to social media (74.2%). The devices also serve to assist vacationers through the use of GPS/maps (81.4%) and search for local restaurants or attractions (77.4%).
They’re less commonly used to make reservations for restaurants or attractions (36.2%) or to check in at an airport ahead of time (34.6%). Even so, compared to 2012, likelihood of using devices to perform those activities is up 35% and 52%, respectively.
Women demonstrate a greater propensity to use their devices while vacationing to keep in touch with those back home (85.3% vs. 70.9%), post photos and status updates to social media (81.4% vs. 66.4%) and searching for local restaurants or attractions (80.9% vs. 73.6%).
(fonte: March Mobile Survey by Prosper Mobile Insights™)